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10 Do’s and Don’ts for Launching a Fashion Brand on Kickstarter

This article was originally posted on the Factory45 blog on August 23, 2017.   This is a guest post by Factory45’er Dina Chavez who launched a Kickstarter campaign this spring for her womenswear line SixChel. Dina raised over $17,000, exceeding her goal amount, and learned a lot along the way. Today she’s sharing her “do’s and don’ts” for launching a sustainable fashion brand through crowdfunding. Here’s Dina:   -Shannon, Founder of Factory45   It’s been about a month and a half since the launch of my fashion brand’s first sustainable capsule collection via Kickstarter.   The campaign was definitely a whirlwind, but now that the dust has settled and we are at the beginning stages of production, we have been...

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